Starting a home-based Virtual Assistant (VA) business has many similarities to starting any other type of home-based business. It also has several unique features that you should clearly understand before you begin. When you become aware of these five unique business traits, you'll be able to research the profession with your eyes wide open and decide if being a VA is right for you.

1. What is a Virtual Assistant anyway? Every VA's first and most prolonged challenge is that Virtual Assistance is a profession that is in its infancy and it still rare to meet prospective clients who know what a VA can do for them. In order to convert prospective clients into paying clients you'll need to do a lot of educating about what Virtual Assistance is and how it can support businesses. Some self-employed entrepreneurs know they need help but they can't fathom receiving that support virtually. You'll need to become well-versed at how you can make their business lives easier and communicate that message ongoingly until it sinks in.

2. You say tomato…. There are as many potential VA services as there are VAs and VA clients. Figuring out what it is you can do best and where you want to focus your services is imperative. Clearly define what you do (and what you won't do) and your potential clients will be more likely to understand how you can help them.

Virtual Assistants (or VAs) perform many different tasks for their clients. They do everything from proofreading to helping their clients provide great customer service to web site design and web site maintenance to setting up teleclasses and sending out newsletters to many more.

Since virtual assistants perform all these tasks from their own offices, a virtual assistant business is a perfect business to promote online. I have taught online marketing to many virtual assistants, and here are top 5 tips I have for you, whether you are just starting a new virtual assistant practice or you are a seasoned VA:

- Find A Target Market For Your Virtual Assistant Business. I have seen too many virtual assistants who are just starting their own businesses take on everyone as their target market. While it might be tempting to say that everyone is your target market, finding a smaller target market will help you create a better marketing message, get clients faster, and ultimately, succeed with your business.

- Have A Professional Web Site. Since you are offering professional virtual assistance services, it is only fitting that your web site has a professional image.

Make sure that your web site has a professional look and feel and creates a good first impression for your potential customers.

- Explain What You Do. Not everyone is familiar with the term virtual assistant. Make sure that you explain what it is, and what services you provide. Telling your prospective clients about your services will make it easier for them to understand what you do.

While secretaries and administrative assistants have been around for years, the term “virtual assistant” is a relatively new term that has become popular along side the Internet. What is a virtual assistant? Also called a VA, a virtual assistant is the online equivalent of an office administrative assistant.

As independent contractors, virtual assistants work for their clients off-site, performing a variety of administrative tasks. Common duties include data entry, web design and maintenance, bookkeeping, word processing and transcription. While many virtual assistants offer basic office skills like these, others specialize in areas like accounting, research, mailings, marketing and public relations.

Because virtual assistants work off-site, often from their own home offices, businesses that hire them do not incur additional overhead expenses, payroll taxes or benefit payments. Instead, the business gains the experience and expertise of the virtual assistant while only paying for the services performed.